It's an unwritten rule in the blogosphere that if a blogger puts a link to your blog in his or her blogroll, you should reciprocate and add that blog's link in your own blogroll. Of course, each blogger approaches this with their own blogging goals in mind. Sometimes you may not like a blog that links to you through its blogroll. There are many reasons why you may decide not to reciprocate a blogroll link, but it's good blogging etiquette to at least review each blog that links to you through its blogroll to determine if you'd like to add that blog to your own blogroll or not.

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